Pantaloons Dimapur Store Launch | Fashion Show & College Activation

Nar8ive conceptualised and executed the Pantaloons Dimapur Store Launch, transforming a retail opening into a vibrant, youth-led fashion experience.

Under the Pantaloons Style University concept, we connected with local colleges to create a talent-driven activation, followed by auditions led by renowned fashion choreographer and fashion personality Poncho.

The initiative brought together 22 young models from Dimapur colleges, who became the face of the grand fashion runway at the new Pantaloons store. The showcase was further elevated by Miss India Nagaland and Femina Miss India as showstoppers.

From concept and experiential branding to spatial design, fashion show production, lighting and complete on-ground execution, Nar8ive delivered the launch end-to-end.

The event attracted 200+ guests, generating strong local buzz and establishing Pantaloons’ new Dimapur store as a fashion destination for the city’s young audience.

22 Local Models | 200+ Guests | 2 Showstoppers | 1 Grand Retail Experience